Helping make New Zealand a nation that grows great kids is a simple vision of Ian Grant’s - the founder of Parents Inc.

Increasing parenting skills is the key driver behind his organisation that reaches over 100,000 parents and an equal number of high school students every year with its range of programmes.

“Parents Inc. is about building families that last the distance. A bit like a Toyota really – they last – they are reliable – we encourage parents to be there for there children and to be reliable positive role models and builders of their children’s lives”.  Bruce Pilbrow, Parents Inc. CEO.

Toyota New Zealand endorses and supports the good work of Parents Inc. and shares their focus on family safety.  Toyota’s involvement reflects the shared philosophy of making New Zealand a better place by growing great kids and producing television series of parenting ‘hot tips’.

“The spin off from the airing of the television ‘hot tips’ has been fantastic” - Parents Inc. CEO Bruce Pilbrow said…” especially from Toyota publicly showing support for our organisation and what we stand for – I love the connection with Everyday people and what that represents in New Zealand – we are now part of the Toyota legacy and we are very proud of that”.

Ian Grant, his wife Mary and a team of presenters travel nationwide delivering the Hot tips seminars for parents, ‘Attitude’ programmes in High schools and ‘No Sweat Parenting’. 

Through these non threatening seminars, people gain the insights they need to live healthy, meaningful lives.  It is hoped the seminars will give people the skills to take control of the atmosphere in their own homes families and relationships.

“At Parents Inc. we believe you only have one shot at parenting so make it your best.  When Toyota release a car on the market it is so obvious they have the same motivation – do everything with excellence and make your one shot your best shot!”

Official Website : www.parentsinc.org.nz